It’s been almost a year since I announced on this blog that I’d be launching my new hyperlocal news project. Now I can declare with a great deal of certainty: It ain’t happening, not anytime soon, anyway.
There were a few problems leading to this outcome. First, I had no financial capital with which to pay content creators or a sales staff. Sure, I could have written, photographed and produced the content myself. Been there, done that. But I didn’t have the face, stomach, spine or heart for sales.
Second, the business model I had in mind wasn’t the right fit for the coverage area. The neighborhood’s demographics suggested that it wouldn’t support subscription or membership sales, and there was too much competition in event coordination. This meant a reliance on advertising sales, which would have made the publication too vulnerable to larger market forces.
Third, I had health issues that prevented me from developing a network of business relationships and supporters. This made it difficult to attract investors and only saddled me with more responsibility.
Ultimately, I realized that what I needed was to scale down — not ramp up — my business project.
Nipping this hyperlocal project in the bud is the right decision for me. I have no regrets and look forward to starting my life as a freelance writer. And if the hyperlocal bug stings again in the future, I’ll take another whack at it.
Best of luck to all!