For all the the talk of how the internet and the iThingy will save journalism, there’s one thing that computer technology can’t do: deliver information to people who exist off the grid.
Some of them can’t afford a computer or monthly internet service charges. Others don’t bother with the English-heavy net because they speak some other language. Still others live beyond the cable company’s reach. Whether by choice or necessity, these people just don’t do the web.
That doesn’t mean they should go without access to community news. What it means is hyperlocalists must apply a different approach to news distribution, even if that means using technology that’s distinct from their primary mode.
One form of news distribution familiar to non-techies is probably print. (There’s also broadcast, but I’ll get into that later this week.) Most online hyperlocalists use broadsheets only as marketing material — it’s much cheaper than handing out free iPads to prospective readers. Recently, California Watch printed an investigative report for distribution and promotion, and I’ve done similar stuff with content from my former hyperlocal site.
But what if the broadsheet were to become a regular thing for online outlets? Obviously, printing content with the same immediacy as posting online would be expensive, perhaps prohibitively so. But a daily or weekly broadsheet should be enough to deliver news in a timely way.
Also, broadsheets don’t necessarily have to be fliers given to individual readers. Back in the day, broadsheets were single, poster-sized sheets of paper posted in town squares and gathering spots. The same can be done today at coffee shops, supermarkets, transit stations, houses of worship, or the shop windows of supportive businesses. (Perhaps those supportive businesses can even pay for printing costs in exchange for the foot traffic the broadsheet might bring.)
I haven’t compared the cost of printing a single large sheet versus a stack of letter-sized fliers. But posting one big broadsheet certainly would cut down on the cost and energy required to distribute fliers to individual readers.
The best part: no net neutrality required.
Photo courtesy of Flickr user Dorrell Merritt.
But I thought the iPad killed print dead! They sure haven’t been delivering my WaPo these past few days… That’s nothing new though, really…
Broadsheet, I like! I have nothing against print, myself, but I do think that print needs to adapt to modern consumers… I can’t stand reading newspapers because they’re these massive, unwieldy things that you have to open, fold, unfold, refold, defold, this way and that… By the time you have it comfortably open, you need to do the whole song and dance again, because your content is now 10 pages down the line…
Something like a broadsheet which you describe, I think would realistically be rendered more ‘like a webpage’ to put it in modern terms… More linear, simpler. I realize that this is sort of a tangent – the consumers you speak of are likely more used to newspapers than they are to this crazy, dumbed-down internet that I yearn for… But I think simplicity benefits everyone. If the design is readable and catching to begin with, you’ll (hopefully) hit your underserved community as well as drawing in readers who have the means to visit a website, but have so far been unaware… Dual-purpose!
You know what would look good on a broadside? Infographics!