Oct 3, 2011

Graduation Day

The experiment began almost two years ago. I was shit broke, knocked up and bored after my hyperlocal publication folded for lack of revenue. To keep myself on top of industry developments, I started this blog. It was part post mortem, part pipe dream for a future enterprise.

Graduation

I thought a lot and blogged a lot. I traveled to Denver, where I got to talk a lot. I gave birth to my kid nearly a year ago, and when the fog of labor and delivery lifted, I returned to thinking and blogging and talking. But one vital thing was missing: I wasn’t doing a lot. Classes were taken, presentations were attended, but I wasn’t applying what I’d learned. I was book smart, street stupid.

But that’s about to change. Right fucking now.

From this point forward, The Hyperlocalist blog won’t be a retrospective analysis or an experiment conducted in a vacuum. Instead, it will follow the development of my new hyperlocal venture — The Jackson Heights (NY) Herald. This will be an online business plan, a test of whether my ideas and those learned along the way will work in the real world.

Wish me luck. I’m going to need it.

Jun 1, 2011

It’s a family affair.

Mom shut up!

Here’s a confession: I don’t (and can’t) thank my mother enough. During her brief visit last weekend, she spoon fed my seven-month-old while I indulged in a carefree meal. She carried the kid and kept her entertained while I surfed the net. She lulled the baby to sleep so that I can watch the Mets lose yet another game to the Phillies.

My mom said she didn’t mind the work, that it was all part of spoiling the kid. Surely I didn’t mind having time to vegetate on the couch, even if I didn’t agree with some of my mother’s practices. (Anthony Bourdain as children’s television?) Still I appreciated the opportunity to come up for much needed air.

The mental respite from parenthood allowed me to reflect on the value of family, friends and other forms of support. Obviously, love and friendship go a long way to making life good, but they also pay off in a business sense. My mother’s willingness to take on some of the childcare liberated my mind (if only briefly) to consider the details of my next hyperlocal venture. Thank you, Mom!

Other hyperlocal publications are family affairs through and through, with spouses running the newsroom and kids scanning the police radio. My husband volunteered his photography and videography skills to my previous attempt at hyperlocal news. While he did this only occasionally, it was his way of participating in what became a very personal, time-consuming project for me. (Here’s another confession: I don’t [and can't] thank my husband enough.)

But working with relatives and close friends, or relying on them to manage personal matters, can be tricky. Expectations can be unrealistically high, and criticism can come across as harsh. My husband stewed every time I refused to publish raw video that he spent hours compressing and compiling on the computer. And I banged my head against the wall whenever he skipped details like names, locations and dates.

The only way a hyperlocalist can survive that is to accept a loved one’s help with all its perceived imperfections, knowing that it’s offered with best intentions for the business and the personal relationship. My husband wanted to help, so I let him. Instead of recording continuous footage of a news event, I asked him to film short snippets that were more suitable to my web publication. Also, I asked him to take stock photos of buildings and street scenes, which didn’t rely heavily on dateline details and could be used anytime.

Adjusting my expectations allowed me to delegate clearly defined responsibilities to my husband, without worrying about the impact his work would have on my publication’s brand. In the end, his contributions built a photo bank chock full o’ images worthy of republication (and a modest revenue stream). And his videos were a popular item on my site’s YouTube page.

If he volunteers to shoot photos for my future publication, I’d welcome him into the newsroom. And if my mom wants to fatten up my kid while watching the Travel Channel, that’s okay too.

Photo courtesy of Flickr user Jon Haynes Photography. This post also appears on my personal blog Question the Wisdom.

Sep 29, 2010

Gone birthin’

I’m off to have my baby! Blog posts will resume on “The Hyperlocalist” in early 2011. In the meantime, you can follow my exploits in “Question the Wisdom: A New Mom in New Media” on Tumblr.

Photo courtesy of Flickr user sean dreilinger.

Aug 18, 2010

Even the unemployed need a vacation.

Summer is generally a slow time in the news business, partly because the big “news makers” like legislators are in recess. But I’ll admit that some of that slowdown comes from apathy and burnout on my end. So while the fat cats are away, The Hyperlocalist shall play!

I spent two weeks putzing around the sweltering Southeast, only to return to a steamy and smelly New York. I cloistered myself in the bedroom, the only room in my apartment with air conditioning, while the computer sat dormant in the stuffy living room. Twitter and email messages went unanswered. Articles accumulated in my RSS reader, only to be flushed away unread.

Instead, I downloaded “The Girl With the Dragon Tattoo” onto my e-reader. I watched “Days of Our Lives.” I discovered the indoor pool at the local Y. And I watched the Mets piss away yet another season. With the exception of the latter, it was all good.

Perhaps the best thing about unplugging was the realization that I had become too much of a thinker and a talker and not enough of a doer. Twitter and the blogosphere are littered with schmucks like me who yap about potential revenue streams and new technology, but yap isn’t worth a damn without test driving it for oneself. So I’ve gotten back on the entrepreneurial wagon.

First, I set a loose timeline for my new hyperlocal-news publication, one that gives me time to work on my business plan (as well as some personal obligations) while slowly making my company’s presence known in the community. Next, I cracked open an accounting textbook to learn about balance sheets and profit-and-loss (also known as P&L or income) statements. Also, I picked up a few domain names, a Twitter handle, and a clean WordPress theme.

It was about time I moved my ass. And it’s time for other journopreneurs to do the same. Worried that running a news business isn’t the right choice? Feeling uneasy about where and when the money will come? Sweating the big-box competition?

DON’T. Just don’t.

Being an entrepreneur means sticking one’s neck out, knowing well that the ax might fall right on it. Sometimes, one swift blow is enough to send that skull rolling directly into the basket. Other times, it takes a couple of whacks with a dull blade to sever a now-useless appendage from its spinal stem. But for the lucky, that ax misses completely swing after swing, and the execution is stayed.

Admittedly, I’ve got a vulnerable neck, but I’m sticking it out as far as my vertebrae will reach. It’s the only way to know whether I get to keep my head.

Do the same.

Photo courtesy of Flickr user Randy Son of Robert.

Jun 28, 2010

The view from Denver

I learned quite a few things last week during the National Association of Hispanic Journalists convention in Denver. First, Denver is surprisingly flat. Second, its airport is actually in Nebraska, an eight-hour drive from anything.

Most importantly, I learned that traditional journalists have a lot to learn about new media, and new media has a lot to learn about traditional journalism. It’s easy to chalk up this mutual repugnance to arrogance, the “my medium is better than yours” argument. But it’s more complicated than that.

Traditional journalists (those in print and broadcast) turn up their noses at new media because they deem the quality of online content to be sub-par. They’re kinda right. Some producers of online content have displayed a lack of journalistic skill and editorial judgment, an inability to dig up original sources, and a sole purpose to drive page views and thus advertising rates. It’s embarrassing.

At the same time, those in new media brush off traditional journalists for their seemingly backwards view of how information should be presented and consumed. This too has some validity. Too many traditional news outlets have shown they don’t get concepts like transparency through linking, distribution and interaction through online social networks, and constructive discourse through moderated comments. It’s pathetic.

What traditional journalists and new-media producers share is panic over the news industry’s decaying orbit, as well as frustration in their hunt for a working business model.

My solution to this discord and angst is a swift smack to the back of the head. Responsible journalism is doable in the New World Order. Quality reporting has monetary value, but it will take creativity — not complacency or a reliance on the tired, failing advertising model — to cook up sustainable revenue. The public wants and deserves more than entertainment. Twitter and Facebook aren’t disposable time sucks.

Everyone’s got a dog in this race. The problem is, they don’t realize it’s the same damn dog scowling at its own reflection.

As always, the goal of this blog is to explore ways to make that dog stronger, smarter and faster without beating it into the ground or doping it with steroids. I’ll continue those explorations this week and throughout the summer.

Photo courtesy of Flickr user Daniel Hoherd.