Jun 2, 2010

The thought copier

“The mainstream media stole my news story and didn’t give me credit!”

I’ve heard that gripe from lots of hyperlocalists, and on Tuesday blogger Danny Sullivan illustrated exactly how it was done to him. In a detailed post, he showed how his original story — about a woman who’s suing Google for bad walking directions — eventually spun into content for CBS News and The Associated Press. Neither news organization attributed Sullivan as the primary source, he claimed.

That borderline plagiarism sucks to no end, and I don’t like it any more than Sullivan. But it happens. Hyperlocalists and bloggers unwillingly offer plump, juicy leads to mainstream reporters, who both appreciate the tip and refuse to acknowledge the competition. Likewise, small media bootlegs information from larger outfits. And sadly, hyperlocalists “borrow” quotes, images and other content from other hyperlocalists, sometimes without attribution.

There’s no foolproof way around it, but the tactics below might force news outlets to acknowledge in some way their original sources:

Use original images when possible. Sullivan’s story offered screenshots of Google Maps, which he embellished with a few arrows. The screenshots’ appearance on The Daily Mail and The Financial Post without attribution was what tipped off Sullivan to the growing problem, he wrote.

While Sullivan felt the screenshots were protected under his copyright (I believe they’re Google’s copyrighted derivatives), the use of originally composed maps, photos and illustrations might have given him more leverage against other outlets’ fair use of his content. They would have had to acknowledge Sullivan as the source, even if it was only in a “republished with permission” line and link.

Keep a tight grip on source documents. Sullivan based part of his story on the plaintiff’s complaint, a document filed with the US District Court in Utah. Sullivan said he uploaded the paperwork onto Scribd, a free web service that allows one to share or embed PDFs and other content. The magazine PC World then accessed the document directly, bypassing Sullivan as a source.

I don’t blame PC World for hitting the ultimate primary source, the complaint filed in court. But Sullivan might have been better off uploading the PDF onto his website’s host server and not onto an open social-networking service that allows viewers to print, download or embed the document. Self-hosting would mean any link to the document would have led back to Sullivan’s URL.

Of course, PC World could have found a way around that. But maybe a watermark superimposed over the original document could have shown Sullivan as the document’s initial, intended recipient. Personally, I don’t see a watermark disturbing the authenticity of a document, but if there are other thoughts on that, I’m open to hearing them.

When a story is stolen, blog the hell out of it. Sullivan did a terrific job of mapping where his story went and how larger media companies cannibalized it. The blog post eventually made its way through the Twitterverse, bringing attention to sloppy editorial practices and lazy reporting. He may not have gotten the attribution he deserved, but at least he drew attention to the problem and brought some recognition to himself.

Again, none of these tactics guarantee attribution or even a link. But if ripoff artists stumble over them in the process of their “reporting,” then I’m cool with that.

Photo courtesy of Flickr user ratterrell.

May 18, 2010

The fashion report

Just because one works from home doesn’t mean one can’t be fashion forward. I sport only the coolest tee shirts while at my computer. And when I do wear pants, they’re the skinny kind. So hot!

So it was with great interest that I read this recent article in The New York Times about a startup clothing company that allows its customers to design their own shirts. Shoppers visit the company’s website, pick out colors, patterns and cuff styles, drop some coin and in four weeks, they’re rocking personalized gear.

The company’s success is rooted in its “emotional-value proposition,” says the company’s 22-year-old CEO. (Freakin’ hipster!) Customers play a part in the creative process, and what results is a personalized shirt that oozes individual expression. Okay.

That got me thinking: If consumers will pay to design a shirt, would they pay to participate in hyperlocal content creation? Does the emotional-value proposition apply to hyperlocal news? No and yes.

First, anyone who will pay to generate content is an advertiser. Consumers can usually distinguish an advertisement from editorial content because ads are labeled as such. But when an advertiser’s content is passed off as news, or if the hyperlocalist accepts compensation for creating “advertorial” content, then the news outlet’s objectivity comes into question.

Next, no one should create news content for the purpose of self-expression without fair compensation. That’s what larger media outlets like Forbes.com and The Washington Post call “content for exposure” (or more precisely, content for exploitation), and the practice only dilutes the quality of an organization’s content.

Instead, the emotional-value proposition can apply to opportunities for consumer feedback. A moderated comment section adds tremendous value to a news website. (The same goes for editorial essays printed on paper or broadcast as sound or video.) The opportunity to offer constructive criticism allows news consumers to express interest in their community, and the interaction reflects the news organization’s worth in the community.

That quality is perhaps the strongest selling point when approaching advertisers, sponsors and subscribers. It means that consumers do more than just consume a media outlet’s content. They assign value to it, they incorporate the information into their decision making, they allow it to influence their lives. That kind of quality far outweighs a website’s page views, a newspaper’s circulation or a broadcast outlet’s audience numbers.

The emotional-value proposition also applies to crowd-sourced content, but one should approach that with caution. I’ll get into that tomorrow.

Photo courtesy of Flickr user Kirsten Hartsoch.

Apr 19, 2010

Choosing between a mural and graffiti

Some of the nation’s biggest online news outlets still haven’t unraveled the mystery to managing readers’ comments. According to The New York Times, both The Washington Post and The Huffington Post are resorting to an “Animal Farm” system that gives greater prominence to readers who use their “real” names when leaving comments or to trusted readers who have left comments in the past — the “all animals are created equal, though some animals are more equal than others” approach to moderation.

Meanwhile, The New York Times requires readers to register with the site before leaving comments. And most recently, Hawaii’s Peer News announced it would close its articles to reader comments completely, The Wall Street Journal reported Monday.

What a pity that these news outlets should resort to ranking systems, registration and closed-door policies to moderate what is designed to be a two-way conversation. That type of open communication is the whole point of Web 2.0, a point that these outlets miss by a mile.

At the other extreme, readers should not be permitted to spew venom as anonymous specters adrift in the ethernet. After all, a news site is its publisher’s virtual property, and it’s the publisher’s obligation to establish a rule of order. One can manage the site like a erudite salon and ask (even demand) readers to conduct themselves with self-restraint. Or one can run the place like a bar (as I did with my former site) and allow readers to speak freely, smacking them in the back of the head when they get too rowdy, or bouncing them completely when they’ve had enough.

But if a publisher merely opens the door to an online establishment and expects visitors not to steal the virtual silverware at first chance, then all hope is lost for civil or constructive discourse. That’s what The Washington Post did, maybe in reverence to the First Amendment. As a result, its comment section is more like a landfill of bigoted rants and axes in search of grinding.

Sifting through ranked comments, or closing articles to comments completely, are terrible solutions. The former creates an echo chamber, where those ranking the comments (presumably other readers or the site’s staff) can amplify agreeable opinions and mute dissenting ones. The latter only makes the publication seem aloof, and can cut off potential story leads and angles for reporters to follow.

In the end, a website is its publisher’s blank wall. One can lead readers to paint a flowing mural of constructive ideas, or one can abandon it for graffiti artists and taggers to maul.

Photo courtesy of Flickr user cauchisavona.

Apr 12, 2010

News on a cellular level

My father, a first-generation American, shared this observation when he returned from a trip to the motherland a few years ago:

Even in the most isolated rural villages, where modern plumbing doesn’t exist and electricity is unreliable, everyone owns a cell phone. Gone are the days when Ma Farmer clangs a pot with a wooden spoon to draw Pa Farmer in from the fields for supper. Now it’s just a matter of flipping open a phone and dialing his digits.

The cell phone and other mobile devices have also affected American life beyond the traditional 3:30 p.m. call to ask the spouse what’s for dinner. According to the Pew people pollsters, these devices are erasing the digital divide between white Americans and their black and Hispanic counterparts. Check out these numbers:

  • On a typical day, 59 percent of whites hit the web through a hardwired computer. Only 45 percent of blacks do the same.
  • However, blacks and Hispanics hit the web through their mobile devices about 42 percent more often than whites, despite equal ownership of such devices.
  • Altogether, blacks and whites did the same number of activities online, regardless of how they accessed the net.

This leads me to ask: If a hyperlocal news outlet delivers content — including pretty pictures, big graphics, and Flash video — strictly through mobile-unfriendly websites, then who’s actually receiving the news? If the hyperlocal beat consists mostly of people who can access the web by a desktop or laptop computer (regardless of race), then web design doesn’t matter.

But for those outlets operating in communities where residents tend to access the web on mobile devices (particularly cell phones without full HTML browsers), then it may be time to consider a phone-friendly layout that can be delivered without the benefit of an app. That means fewer photos, zero multimedia, strictly text content. It also means tighter, more concise writing, shorter leads, and perhaps use of the standard “inverted pyramid” format instead of a conversational, bloggy style of writing.

I haven’t done research into how a hyperlocalist would create a phone-friendly layout, but it seems any common web-publishing tool will do as long as the content’s structure and layout are simple enough for a phone to digest. (This does NOT include Google’s Blogger, which tends to have painfully slow download times on mobile devices.)

I’ll touch on news distribution via text message tomorrow.

Photo courtesy of Flickr user kristi-san.

Apr 5, 2010

Back on the grid

It only took ten days to move into my new hyperlocal digs, but alas, it’s done. For nearly two weeks, I lived on pizza and cheese sandwiches, burst digital bubbles on my signal-less cell phone, and wrestled an aerial antenna for a better reception of “Jerry Springer.”

For hard-core techies, that scene signals the end of civilization. But my temporary disconnect from online reality gave me a greater appreciation for real reality, the one that exists (and it does) beyond the internet.

It also allowed me to consider how hyperlocalists can better serve the underserved — and by underserved, I’m not just talking about plugged-in communities without a local newspaper or news website. I’m talking about communities that don’t even appear on the grid: lower-income neighborhoods without broadband, communities in which English is not the primary language, even sparsely populated rural communities.

The net might not penetrate those areas, but hyperlocalists can still serve them using different, even “primitive” technologies. Expect the next few blog posts to look into this idea.

Photo courtesy of Flickr user Spikenzie.

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