I’ve finally torn through every episode of “The Walking Dead” that Netflix and my DVR had to offer. And my kid enters a part-time preschool program next month. So, after two and a half years of extended maternity leave, what am I to do with my newly discovered free time? Pine for Daryl Dixon and wonder if my kid misses me as much as I miss her? There’s not a lot of productivity in that.
Might as well blog. About revenue and reporting. About news neutrality and open access. Stuff like that.
Some things haven’t changed since I last wrote about the hyperlocal game in 2011. Events, sponsored content and contextual advertising are still big deals in revenue, and there are very good examples of success in each category. I’ll talk about those in upcoming posts.
What’s really reconfigured the game is technology. The ubiquity of smart phones means a more diverse audience, as well as the need to design mobile-friendly news products. However, it doesn’t necessarily mean new revenue streams. The issue of engaging the audience, and then somehow converting that engagement into revenue, is the same regardless of the technological interface.
The exceptions to that are the premium news products: mobile apps, e-books and other forms of multimedia that don’t fall into the field of daily reporting. Some of these work on the hyperlocal level, while others don’t. I’ll talk about that stuff too.
In the meantime, I sign off with this reminder: Staying afloat — financially and emotionally — in any business requires a multifaceted approach. And what works for one hyperlocal publication may not work for another. Sometimes it takes a katana, sometimes a crossbow to slay that zombie.